Luxury underwear brand Hanro has appointed Isabelle Groh as its new head of marketing.
Groh brings with her experience in international communication, as well as comprehensive, strategic and operational marketing knowhow.
For the last five years, she was marketing manager for Central Europe at footwear and clothing company Wolverine Worldwide, where she was responsible for all marketing and communication activities for brands Cat Footwear and Sebago.
Prior to that, she worked for an agency as project manager, consultant and key account manager for various B2C and B2B customers.
In her new role, Groh is responsible for Hanro’s entire global marketing and communication strategy, reporting directly to CEO Stephan Hohmann.
She replaces Anke Sohn, who left the company at the end of last year.