Men’s underwear brand, Hamilton and Hare, has announced plans to open its first standalone store in London this year with fashion designer Oliver Spencer as its new brand mentor.
Spencer, who founded his eponymous label in 2002, will advise the brand on manufacturing and retail as it builds up to the grand opening in the Autumn.
Hamilton & Hare will also expand its product lines to include new homewear categories as it continues to work with brand ambassador, boxer Frank Buglioni, and charity Carney’s Community.
Founded in 2012, Hamilton and Hare was inspired by the original boxer short worn by fighters in the ring to design underwear that makes men feel and look their best.
The brand was awarded Brand Builder of the Year at last year’s Growing Business Awards and is nominated for the Rise Newcomer award at the UKFT awards, which takes place in London tonight.