Hamilton and Hare to open London pop-up shop

Luxury men’s underwear and nightwear brand Hamilton and Hare will launch a pop-up store in London’s Square Mile next week.

The shop will be open at The Royal Exchange from November 16 until Christmas Eve.

Located close to Agent Provocateur, Hamilton and Hare said the store will offer a comparable luxury underwear gift for men in time for the Christmas season.

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Hamilton and Hare founder Oliver Francis said: “We are very excited to be hosting our pop up concept space at The Royal Exchange, which is already home to many established labels including Smythson, Paul Smith and Church’s.

“With the changing face of the city, our store will bring something new to the area offering a modern take on underwear and loungewear, which is perfect for a younger demographic looking for something less traditional."

The pop-up space will act as a precursor to the opening of Hamilton and Hare’s first permanent retail flagship in spring 2016.

It also follows the expansion of the label’s product lines to include an new loungewear category, launched this autumn.

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