David Beckham was embarrassed last month after a bus full of tourist copped a glimpse of him emerging from some bushes – wearing nothing but a pair of green undies.
It has now been revealed that his mini adventure was all part of the football star’s latest advertising campaign for H & M underwear, which is created by director Guy Ritchie.
The TV ad has reportedly been shot in the style of a short action movie and will air at some point in January 2013.
Guy Ritchie knows all about lingerie. His wife, model Jacqui Ainsley, used to be the face of Theo Paphitis’ lingerie chain Boux Avenue before falling pregnant with her first child.
This is not the first time that Beckham has taken part in creative marketing for his H & M underwear line.
Earlier, this year, huge statues of the football player, wearing just his undies, were placed in locations around the US.