Growth of online sales doubles in second quarter

Online sales for retailers are surging again, with the pace of growth in the second quarter of 2015 accelerating to double that of the first quarter.

Year-on-year revenues rose by 7% in the first quarter, but that growth doubled to 14% in the second quarter, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

June recorded the fastest growth, with sales up 18% on the same month in 2014 to £9.3 billion.

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Sales of clothing in June recorded a YoY increase of 18% – its highest rate since November 2014.

The mobile commerce sector (sales via a smartphone or tablet device) recorded a 57% increase over June 2014.

Sales from smartphones rose twice as fast as sales from tablet devices.

The Index also revealed a growing disparity between online-only and multichannel retail with both an online and a physical presence. In June, growth for online-only sales reached just 13% YoY, compared to 21% for multichannel retailers.

Steve Hewett, head of retail customer engagement and loyalty, Capgemini Consulting, said: “The significant growth in the market will be very reassuring to UK retailers who have thus far experienced a fairly turbulent 2015. With a relatively settled post-election economy, consumer confidence should remain high and we can look forward to a solid H2.

“I’m particularly interested to see the impact click and collect services have had on the performance of multichannel retailers compared to their online only counterparts. Capturing their customer’s delivery needs has helped build a stronger connection between retailer and consumer, which is ultimately being reflected at the cash register. It will be key for the online community to capitalise on the current consumer confidence and find a way to build the same level of connection.”

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