‘Granny pants’ overhaul sparks backlash for Marks & Spencer

High street lingerie retailer Marks & Spencer has been forced to do a U-turn on a lingerie redesign after it was met with consumer criticism.

It has been reported that following the redesign of shapewear five-pack product, Suprima Cotton & Modal No VPL, customers complained about fit and comfort.

The redesign of the high-leg product, which is currently stocked in white, nude and black, saw the construction and the seam altered, which has been found to have impacted the fit.

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Since the new product was phased in in-store and across online channels, the retailer has been met with a raft of complaints. The previously much-loved product that scored five-star reviews on the website has slipped and is now being ranked with one-star.

One customer commented: “The sizing is different, the shape is different and to compound this they constantly ride up and are uncomfortable. What a shame such comfortable knickers have been discontinued.”

According to the Metro, a spokesperson for Marks & Spencer said: “Our loyal customers are very important to us.

“We looked into this and decided to change the knickers back to the original style lines following her valuable feedback.”


One Comment;

  1. Liz Brighton said:

    I have had exactly the same thing with a major supplier of mine. A best selling basic knicker bought in multiples by my customers has been discontinued to be replaced with a much finer, more modern style which is more suitable to a younger consumer. Why reinvent the wheel? A lot of mature ladies prefer a comfortable but quality brief. I have yet to find a replacement for mine of the same quality. At least M&S have backtracked and listened to their customers.


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