High street lingerie retailer Marks & Spencer has been forced to do a U-turn on a lingerie redesign after it was met with consumer criticism.
It has been reported that following the redesign of shapewear five-pack product, Suprima Cotton & Modal No VPL, customers complained about fit and comfort.
The redesign of the high-leg product, which is currently stocked in white, nude and black, saw the construction and the seam altered, which has been found to have impacted the fit.
Since the new product was phased in in-store and across online channels, the retailer has been met with a raft of complaints. The previously much-loved product that scored five-star reviews on the website has slipped and is now being ranked with one-star.
One customer commented: “The sizing is different, the shape is different and to compound this they constantly ride up and are uncomfortable. What a shame such comfortable knickers have been discontinued.”
According to the Metro, a spokesperson for Marks & Spencer said: “Our loyal customers are very important to us.
“We looked into this and decided to change the knickers back to the original style lines following her valuable feedback.”