New men’s underwear label Got Wood is set to enter into the women’s sector, this year, with the launch of the She Wood brand.
Got Wood, which was started up in January by entrepreneur Anthony Abis, currently offers a range of sustainable men’s underwear products, incorporating bamboo.
The bamboo, which is woven into the fabric, reportedly possesses anti-bacterial properties and can absorb up to five times its own weight in water.
Halas told Lingerie Insight: “When people ask, ‘why underwear?’ I say, ‘it’s our base layer and, if we get our foundations right, everything else follows.’”
The idea for She Wood was formed after Halas received a series of request from women interested in obtaining a female version of the colourful product.
The new label is set to launch in time for the SS13 season.