Gossard will launch its first-ever sports bra this week.
The new bra, set to enter stores in AW14, features plunging, moulded cups suitable for a medium intensity workout.
The underwired garment comes in two colourways – black and neon pink – with contrasting mesh detail to conceal and support.
Gossard marketing manager Daniella Vincent said the bra is a revolution for women who like to work out whilst looking good.
“For years there has been nothing on the market for the fashionista who wants to combine on-trend style with the more practical need to protect your boobs whilst exercising. Like all ideas, it’s the simplest that are the best and our Gossard sports bra is just that," she added.