Gossard will celebrate its 100th birthday at De Montfort University’s Contour Fashion Show in London tonight.
The famous lingerie and swimwear brand, and long-time partner of DMU’s Contour Fashion Course, will put on a catwalk show at the Freemasons’ Hall in Covent Garden.
Gossard’s involvement in the show has added an extra level of prestige to an annual event, which attracts some of the lingerie industry’s biggest names, as well as national and international media.
Contour Fashion students began their final year with Gossard, working upon a ‘black label’ design competition.
General Manager Elise Recour selected four winners in February and their garments will be showcased on tonight’s catwalk alongside Gossard’s latest collections.
The connections between Gossard and DMU do not end there. In fact, they stretch back to the days of Fred Burley, who founded the Berlei underwear brand in Australia in 1917. As head of the Corset Guild of Great Britain, he was instrumental in establishing the DMU Contour Fashion course in 1947 to support the corset industry.
Gillian Proctor, course leader for Contour Fashion, said: “I think Gossard’s support is tantamount to the continued passion, enthusiasm and support the industry offers our course to which we are so grateful.
“The interaction between the creativity and technical development of our students’ work is an on-going process which has to be nurtured and then celebrated. I think these collaborations are vital for the future of the industry,” she added.
“The support from Gossard and all of our other sponsors means our students’ work can be showcased to an international audience and get them the sort of recognition many could only dream about.”
Twenty final-year students will present their collections during two catwalk shows at the Freemasons’ Hall today – one in the afternoon and one in the evening, shortly after Gossard’s show.
Proctor was joined by five judges in Leicester last month in selecting the collections that will be shown on the runway and in an accompanying exhibition.
The panel included Lingerie Insight editor Sarah Clarke, Courtaulds creative director Mandy Ferrand, Triumph International product manager Monica Harrington, APM Agency director and founder of The Lingerie Edit David Finlayson, and Coco de Mer managing director Lucy Litwack.
Fifty final-year students presented their work on live models, before the most innovative and creative designs were selected for the show.