Gossard takes the plunge with first swimwear range

Gossard has unveiled its first ever swimwear range as part of its new Spring Summer 13 collection.

Gossard has drawn on its 110 year heritage in lingerie-making to create the range, which includes ten pieces and is based on the technology and style of its bestselling Egoboost bra – launched in November, 2011.

The 1940s inspired top is designed to enhance the appearance of the wearer’s bust through the brand’s unique Life Buoys, which can be slipped into snug pockets for extra lift. In addition, a compressed inner cradle maximises comfort to allow for all-day wear.

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A tequila sunrise trend is channelled through an exclusive print, where ‘nature-loving’ prints feature alongside lush tropicals.

This botanical summer look is complemented by designs in Riviera Blue and Sunset Red, especially created for mixing and matching. The block designs feature a paired button detail with contrast stitching and are made from fast-drying ultra sheen fabric.

Removable tie straps mean the Bandeau Plunge, Bandeau Plunge Tankini and Bandeau Plunge Suit can be worn as a halter neck or strapless, to banish tan lines.

Three styles of brief are available, including the Retro High Waist Short with inner tummy control, a Tanga Side Bikini Brief and a Tie Side Bikini Brief.

The Gossard swimwear collection will be available from January in leading retailers, specialist independents and selected stockists online, including www.asos.com, www.figleaves.com and www.gossard.com.



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