Gossard reinvents 1980s bra that 'made men faint'

Gossard is preparing a special campaign to mark the return of the iconic Gypsy collection, made popular in the 1980s.

Neighbours actress Olympia Valance arrived in London last week to shoot the brand’s SS16 collection and star in a new ad that reinvents the classic campaign for a modern audience.

The original Gypsy range was an instant hit with consumers, thanks in part of a risqué advert, which showed the significant impact the new collection could have on men, who were at a heightened risk of fainting as a direct result of the sensuous new lingerie set.

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The new video takes its cues from the original ad, and will be unveiled later this year to coincide with Gypsy’s launch in the UK.

Click here to view the original film, Faint by Gossard.

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