British lingerie brand Gossard has created a bust-boosting, wire-free bra for AW14.
The SuperSmooth features a sculptured, moulded plunge shape designed to create maximum cleavage without wires.
The bra is made with delicate fabric for comfort and its seam-free design makes it invisible beneath clothing, according to Gossard.
Gossard design manager Stacey Lindsey said: “We have been working hard to create a smooth, seamless bra that would deliver our signature cleavage. We blended our expertise in push-up technology with super-soft fabrics and moulding abilities to create our most comfortable cleavage-boosting bra to date."
“There is nothing like this out there on the market at the moment and we are extremely excited to be introducing SuperSmooth to customers this year,” added Lindsey.
The design has been in research and development for the past year and will be hitting the high street in the spring.