Gossard has turned to the Lichfield-based gift-box company BoxMart to develop a gift wrapping service for its online customers.
Jade Norney, who works as part of Gossard’s Online Marketing team, explained: “We wanted to offer customers a tailored gift-wrapping service which ensured their purchases were presented in the most appropriately sized boxes.
“Working with BoxMart we’ve developed a three-tier system which allows us to match the correct gift box to specific bra sizes. Each box can house up to three items and the largest of the boxes is ideal for our beautiful corselets.”
Gossard branded boxes from BoxMart’s stock to give the impression of a bespoke box without the associated costs, and added white ribbon loops.