John Lewis has added British brand Gossard to its lingerie department, both online and into five John Lewis shops throughout the UK, including the flagship Oxford Street shop and Peter Jones on Sloane Square.
For the first time, John Lewis customers will have access to Gossard’s best-selling Glossies and Superboost Lace collections, which retail between £26 and £29.
The new ranges will be officially launched with a series of fitting events in selected stores, giving customers the opportunity to try on the bras and enjoy a complimentary fitting whilst chatting with lingerie experts from John Lewis and Gossard about how to find the perfect bra.
Nancy Szachno-Dressel, lingerie buyer for John Lewis, said: “Gossard is a great addition to our highly successful lingerie department and we’re excited to work with such an established British brand. The new lines will complement our existing offer and we are pleased to be able to provide our customers with a new brand we know they will love.”
Elise Recour, general manager at Gossard, said: “We’ve been steadily growing the brand throughout the UK and beyond over the last couple of years and to launch in John Lewis is a major part of our long-term strategy.
“We are thrilled to be working with such an iconic British retailer and both the Glossies and Superboost Lace provide very unique solutions, whether customers are seeking the ultimate in soft, silky comfort, or a high quality, delicate push up bra.”
The new ranges are available now at johnlewis.com and in five stores at London Oxford Street, Cambridge, Liverpool, Bluewater and Peter Jones.