Gossard exhibits student design at Moda

A De Montfort University student will see her lingerie designs, developed in a challenge set by Gossard, exhibited at the Moda trade show in Birmingham.

Gossard recently joined forces with De Montfort University to task its Contour Fashion third year students with handcrafting two garments by tapping into the intimate apparel past of the brand.

Students were given access to Gossard archives and briefed to produce lingerie with a vintage focus, embodying femininity and glamour from a bygone era.

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Aspiring designer Bethany Kendall was named in January as overall winner, scooping £300, free lingerie and the opportunity to showcase her work at Moda for scrutiny by industry insiders.

Gossard managing director Tony Jarvis Tony Jarvis said: "The designs were brilliant, with many of the students showing some highly original and exciting lingerie – it was obvious they took the project really seriously, enjoyed it and spent some time in preparing and presenting their work.

"Bethany clinched the major prize based on achieving the most complete package, including technical back-up, presentation, quality of the mood boards, marketing, the design and the finished set, which was stunning."

Bethany was selected from a shortlist of students whose work was judged winners in one of four categories:

Commercial – Laura Homer
Innovative – Sarah Platts
Technical – Angela Wu
Wow Factor – Bethany Kendall

Each shortlisted student took home £100 in recognition of their work, along with Gossard lingerie.

Highly commended for their designs were Sarah Cordery, Briony Bennett and Hannah Thomas, who each won a free Gossard lingerie set of their choice.

Judging the project were De Montfort University’s Gillian Proctor and Alison Prince, Courtaulds creative director Mandy Ferrand, Gossard design manager Stacey Lindsey and Gossard & Berlei managing director Tony Jarvis.

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