Gossard credits movie with increased bra sales

The recent images of the Modern Family actress Sofia Vergara wearing a black lace Gossard Retrolution Staylo bra while filming in New York may have increased sales of the range, says Gossard.

The shots from the set of Fading Gigolo, which also stars Sharon Stone and Woody Allen, were widely covered in the press and online, and Gossard says that some retailers have seen a boost to sales of the Retrolution collection up to 70% on last year, making it the brand’s bestseller this Christmas.

Gossard’s Managing Director Tony Jarvis said: “With a range that offers twice as many options as it did a year ago, 2012 has been a fantastic year for Gossard and these latest sales results are the icing on the cake. We were recently voted the UK’s favourite lingerie brand and this has been underpinned by sales growth of 24% over the last 12 months."

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He added: “Retrolution is proving a huge hit with shoppers thanks to its combination of the classic styling of the past together with the very latest shaping technology and fabric and it is great to see it might be featuring in a major new Hollywood movie!"
The Staylo bra features a deep V and a corset-like design. The Retrolution line retails between £16 and £69.

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