Luxury lingerie brand Gossard will soar through the skies of Bristol this weekend as it takes part in the largest balloon festival in Europe.
Gossard’s hot air balloon, featuring 40ft tall images of model Elle Liberachi wearing the brand’s best-selling EgoBoost push up bra, will be seen by a 500,000-strong crowd of spectators at the fiesta.
The racing balloon has won several major trophies throughout Europe since its maiden flight last summer.
American authorities, however, have banned the balloon from flying in the country for being too “risqué.” Gossard responded by saying “America’s loss is Britain’s gain.”
The four-day Bristol International Balloon Fiesta will take place from today.