Gossard and Berlei boss Tony Jarvis retires

Gossard and Berlei managing director Tony Jarvis has announced his retirement after 21 years in the intimate apparel industry.

Jarvis will hang up the reins of the two brands on March 31, Lingerie Insight can reveal.

The name of his replacement is expected to be announced in the coming weeks.

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Jarvis began his career in the branded lingerie and hosiery market in 1979, when he was appointed as marketing director at Pretty Polly. Since then, he has held executive roles at Puma and Triumph International.

Gossard and Berlei owner Courtaulds appointed Jarvis in 2009. Together, they have restablished the brands as leading lights in the market through innovation, fashion and creative marketing activity.

Reflecting on his most memorable moments in the intimate apparel industry, Jarvis told Lingerie Insight: “At Pretty Polly, it would be winning the Institute of Marketing Gold Award three years in a row, which is a unique achievement for any company, and then I suppose launching certain products, including Nylons. When you think that they are still around now, it’s a nice achievement to look back on.

“At Triumph, it was totally reorganising their sales and marketing team and building a much closer relationship with UK retailers and international clients. That was exciting because I was working not just with the Triumph brand, but also with the Sloggi brand, Valisere and Hom.

“Onto Gossard and Berlei, I suppose the nicest thing has been to help re-build two brands with a passionate team. Winning a hat-trick of UKLA Awards has been a real highlight, especially the Award voted for by the public. I hope that the foundations have been successfully laid for some really good years ahead.”

CLICK HERE READ OUR EXCLUSIVE INTERVIEW WITH TONY JARVIS IN THE MARCH ISSUE OF LINGERIE INSIGHT

 

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