Google has purchased retail forecasting firm Rangespan, bolstering its ecommerce offering.
Rangespan is a UK-start up company that uses data science to help retailers determine which products to sell and when.
The firm announced on its website last week: “We are very happy to announce that Rangespan is joining Google. We will continue to work on services for shoppers and retailers at Google, and we’re super excited about the opportunities to come.
“As part of the change, we will wind down Rangespan’s services. We’ve already begun working individually with each of our retailers and suppliers on this process,” the company added.
The terms of the deal were not made public.
Rangespan was founded in 2011 by former Amazon employees Matt Henderson and Ryan Regan.