Go-to indie lingerie brands and the secrets of business success

Fleur of England founder Fleur Turner.

Lingerie Insight has shone a spotlight on the biggest achievers in the independent lingerie sector.

In our 2017 Power List, we’ve recognised the founders behind some of the most successful small businesses in the industry, and their greatest triumphs.

One example in our Movers & Shakers list is British designer Damaris Evans, who started her label, Damaris Lingerie, from her kitchen table with a £5,000 loan from The Prince’s Trust in 2001.

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Fast forward 16 years and the designer has grown her brand into and international powerhouse flying the flag for British design in 37 countries.

Fleur of England is another shining example of the heights that can be achieved in the independent lingerie sector.

Founder and designer Fleur Turner initially established her label as a concept at the University of Northumbria and now has a successful business that has been growing year-on-year since its official launch in 2001.

The Power List Brand Champions category also recognises the key operational chiefs leading some of the most exciting indie brands on the market.

Top names include Emily Bendell, who has spearheaded the drive to put lingerie and nightwear on the fashion map through her brand Bluebella, and Lucy Litwack, who led a major brand refresh at Coco de Mer when she took the reins of the luxury lingerie and sex toy boutique in 2014.

 

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