Glamour meets erotica, that’s a key trend that buyers can expect to see in upcoming AW14 lingerie collections, according to organisers of Salon International de la Lingerie, which closes its doors today.
Brands from Empreinte and Chantal Thomass to Cadolle and Fräulein Kink brought to the show garments and accessories that are less 70s porno-chic and more sexy, elegant, feminine and subtle.
Lingerie, nightwear and even ready-to-wear attracted attention, most often with delicate laces, 1920’s-inspired tassels, collars borrowed from menswear, satin waspies, back straps made with guipure, and cashmere knits.
“Today glamourotica beckons to women with confidence to spare,” said Salon International in a release. “Women are at ease with graphic shapes and sculpted styling, mistresses of seduction and desire who make – and break – their own rules without a second thought for convention.”
Burlesque dancers like Dita Von Teese are setting the tone for AW14, and the global success of the erotic romance novel 50 Shades of Grey has put an end to taboos surrounding female fantasies and pleasures.
Even traditional brands have succumbed to seduction, with some offering lines devoted to erotic styling.
Aubade, for example is launching a brand new line of corsetry named “Belle en Cavale”, inspired by the wildest of female fantasies with a sexy cage-like effect.
French fashion house Cadolle, meanwhile, is offering “Gem”, a collection featuring soft satin, peekaboo lace and elegant pearls.