Actresses Lena Dunham and Jemima Kirke star in a body positivity lingerie campaign for New Zealand brand Lonely.

The stars of hit US TV show, Girls, shun photoshop in a series of images shot for the brand’s latest campaign, the Lonely Girls Project.

In one image, Dunham sits on the edge of a bathtub in a New York City apartment wearing the label’s softcup Penny bra, made of sheer stretch lace, and matching highwaist briefs.

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Kirke meanwhile is dressed in the Bonnie underwired bra in powder blue and matching brief.

In another shot, Dunham wears the Winona underwired bra – a strappy style featuring lace cups with mesh panelling – while Kirke applies lipstick to her co-star wearing the Gigi sheer stretch mesh set in black.

Through the Lonely Girls Project, Lonely said it “aspires to showcase women wearing underwear in a way that we usually don’t see in mainstream advertising and the media.”

“Instead of being objectified, the women who participate in these campaigns – in this case, Lena and Jemima – are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated. The brand also never retouches a single image,” the brand said in a statement.