Luxury lingerie and sleepwear brand Gilda & Pearl has announced the launch of its new website.
The new platform, which went live this week, has an updated premium aesthetic reflective of the brand, with improved functionality and navigation.
The website supports the rebranding of Gilda & Peal, offering a modern design with special features, including focused and higher resolution imagery to emphasise the craftsmanship and attention to detail of the product.
It also includes search functions to create an efficient customer browsing experience with a wishlist, and ‘drop a hint’ feature for increased shopper engagement and share-ability. For a personalised and tailored experience, the website introduces product recommendations and a featured products section.
Other features include an interactive blog, information on the Gilda & Pearl bespoke service and a behind-the- scenes video of the brand’s Mayfair atelier, which opened earlier this year.
Commenting on the website launch, Gilda & Pearl founder Diane Houston said: “Our new website is the latest installment of our strategy to continuously improve and elevate the brand while also placing increased focus on our online sales, especially to the growing international fan base of consumers whom we see as playing a big part in Gilda & Pearl’s international expansion.”