Gift cards are increasing in popularity, a poll has recently found.
A study by gift card provider Stored Value Solutions revealed that 44% of UK shoppers prefer gift cards to any type of gift item, with only 13% preferring other gift items to gift cards.
It found that 51% of shoppers in the UK bought more gift cards in 2013 than they had in 2012.
Germain Roesch, SVS executive vice president international, said, “Gift card programmes support customer acquisition. Research showed that of those people who had received a gift card in the past year, 25% redeemed with a brand they had heard of but never previously visited. In addition, 10% became repeat shoppers after redeeming at a brand they had previously not liked. These findings indicate the strength gift cards have to infl
The John Lewis Partnership has appointed Stored Value Solutions to deliver a new gift card programme for the John Lewis and Waitrose retail divisions.
The strategy is a departure for the retailer, which had previously run a paper gift voucher scheme.