German legwear and shapewear label makes waves in the UK

ITEM m6, the premium legwear and shapewear label from high-tech German manufacturer medi, has partnered with several leading UK stockists after entering the market two years ago.

The brand had already secured more than 360 stockists across Continental Europe when it began talks to enter Britain.

And now, thanks to UK account manager Ulla Lane-Rowley, ITEM m6 has secured a number of UK stockists, including ecommerce retailers Luxury Legs and UK Tights, and major department stores such as Fenwick and Arnotts – part of the Selfridges retail group.

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Lane-Rowley has been recognised as a Brand Champion in our 2017 Power List for growing the footprint of ITEM m6 in the UK. Click here for the full Brand Champions list.


Ulla Lane-Rowley, UK account manager, ITEM m6.

Growing the ITEM m6 brand in the UK is supported with continuous trade advertising campaigns and exhibitions at key trade shows such as The Lingerie Edit and SCOOP International in London.

Lane-Rowley has also played a key role in building brand awareness through social media activities and by improving traffic to the UK website through key search engines.

A new UK customer service centre also allows same-day order processing and delivery to retailers and consumers.

In 2017 Lane-Rowley will help launch new consumer advertising campaigns to help grow the brand even further.

Premium and diffusion collections from ITEM m6 include high-tech tailored shapewear, compression hosiery, innovative ‘Invisible’ tights made with ultra fine yarns and Beauty tights made with skin-smoothing anti-cellulite crystals.



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