Genie bra taken on by Tesco and BHS

Retail giants Tesco and BHS are set to be the first UK retailers to stock the new Genie Bra, which will enter into stores later this month.

The record breaking product sold 1 million units in the US in a week and sold out in four hours online in the UK.

The new bra, a favourite o TOWIE’s Maria Fowler, focuses on soft support and comfort and eliminates the need for wires, hooks or adjusting straps.

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Specially manufactured on a rare Santoni Seamless weave machine, the Genie Bra also guarantees to rid the wearer of bust spillage and back fat, while a 360 ° wide comfort band provides lift and support.

The seamless cup design aims to makes it almost invisible under sheer shirts and tops, and has been specially designed with insert pockets for an enhanced look.

A Genie Bra spokesperson said: “We are delighted to be launching in Tesco and Bhs. Over 80% of women in the UK are wearing the wrong size bra. Now, finally they can wave goodbye to bad posture, chafing, neck, shoulder, and post operative pain with the New Image Genie Bra.”

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