Gelmart International starts social media campaign

Private label intimate apparel naufacturer Gelmart International has implemented a social media marketing campaign in conjunction with the launch of its newly redesigned website

The new site incorporates social plug-ins which allows the person viewing the site to “like” the site and share Gelmart webpages on their Facebook profile and “tweet” about it directly to their Twitter account with a recommendation to mention @Gelmart to their followers.

It streams @Gelmart’s tweets and includes icons which link directly to Gelmart’s Facebook profile, Twitter account and LinkedIn page.

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Moira Nelson, who is responsible for Gelmart’s Social Media marketing, said: “We can no longer rely solely on traditional marketing methods to grow our business. Although traditional strategies are still part of our overall marketing plan, Social Media has become tremendously important. We sought to integrate social networking into the development of our website so that we can engage fellow industry professionals, wholesale buyers and consumers.

She added: “Social Media provides a platform for quickly end easily sharing ideas and feedback… Our presence on social networking sites is establishing a foundation that we intend to build upon in the near future. The investment in Social Media right now is positioning us for the next phase in the company’s development. We have specific targets in mind and Social Media will play a big part in those strategies.”

Several members of the Gelmart team attended the Underfashion Club’s Panel Discussion of Social Media on Tuesday, May 24, 2011 at the St. Giles Hotel in midtown New York.

The Underfashion Club’s panel discussion was moderated by Ellen M. Lewis, intimate apparel industry veteran and president of Intimate Product Consultants (a lingerie consulting firm) and the founder/author of the Lingerie Briefs blog.

The panel included Guido Campello, vice president of sales, branding and innovation at Cosabella, Dan Sackrowitz, vice president of marketing at Bare Necessities, Aaron Mandelbaum, web marketing manager at Big M (Mandee/Annie Sez) and Anthony Oren, IT manager at Biflex, professor at St. Francis College and independent IT consultant.

Of the event, Nelson said: “Ellen did a tremendous job breaking it down in a way that was easy to understand for both the novice networker as well as the daily user of social networking sites. The event was really informative and confirmed our commitment to this initiative. I was pleased to learn that we are right on track. All four panelists were insightful and provided valuable feedback.”

She added: “Social networking sites are not the place for a ‘hard sell’ and it’s much more than just exposure for your brand or business. Social Media sites provide a venue for creating a community. We can establish a dialogue and interact in relevant and meaningful ways. We are engaging with fellow industry professionals, consumers, celebrities and other professionals in related fields such as pr and marketing, fashion magazines, etc. Social Media gives everyone a voice. And in today’s market, everyone is listening.”



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