GANT launches underwear

Lifestyle brand GANT is launching a completely new line of men’s underwear for Autumn Winter 2011.

The new collection has been designed to stay true to the GANT ethos of ‘high quality American Sportswear with a European touch’.

In addition to classic patterns and colours, elements from the seasonal GANT clothing collection will also be reflected in some styles.

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The range will encompass hip briefs, trunks, boxer briefs, and t-Shirts are available in variety of materials. Details such as comfortable, label-free, smooth Jacquard waistbands have also been incorporated for a ‘perfect fit’.

GANT AB chief executive Dirk-Jan Stoppelenburg said: "It was a natural step for us to launch an underwear line.

"In addition to our clothing, we have GANT Home, GANT Eyewear, GANT Footwear and GANT Time – GANT really is a full range lifestyle brand and introducing GANT Underwear is a great way of further completing our lifestyle. We discovered a need in the market for an underwear line that appeals to the mature sophisticated customer – the GANT customer – and with GANT Underwear we have created a product that can fulfil that need."

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