Lifestyle brand GANT is launching a completely new line of men’s underwear for Autumn Winter 2011.
The new collection has been designed to stay true to the GANT ethos of ‘high quality American Sportswear with a European touch’.
In addition to classic patterns and colours, elements from the seasonal GANT clothing collection will also be reflected in some styles.
The range will encompass hip briefs, trunks, boxer briefs, and t-Shirts are available in variety of materials. Details such as comfortable, label-free, smooth Jacquard waistbands have also been incorporated for a ‘perfect fit’.
GANT AB chief executive Dirk-Jan Stoppelenburg said: "It was a natural step for us to launch an underwear line.
"In addition to our clothing, we have GANT Home, GANT Eyewear, GANT Footwear and GANT Time – GANT really is a full range lifestyle brand and introducing GANT Underwear is a great way of further completing our lifestyle. We discovered a need in the market for an underwear line that appeals to the mature sophisticated customer – the GANT customer – and with GANT Underwear we have created a product that can fulfil that need."