Fuller-bust brand develops bespoke underwires

New indepedenet lingerie brand Katherine Hamilton Intimates has developed bespoke underwires for use in all of its bras.

The luxury fuller-bust label has produced the wires to ensure a comfortable fit and gentle hold across its 26-36 D-HH size range.

Speaking at London exhibition The Lingerie Edit earlier this month, company director Katy Payne explained: “During research for our new full bust designs, we learned that a common issue reported by full bust bra wearers is underwires that are often too wide, which can cause discomfort and irritation under the arm.”

Story continues below

KH Intimates tested the fit of some ‘off the shelf’ wires to explore the issue.

“We found that as the wires increased in size, they also increased in width which assumes that larger breasts have wider roots. When testing the fit of these wires on our unique size range of 26-36, D-HH however, we found that this increase in width was not representative of our models’ breast roots," Payne said.

“Instead we found that the breast roots of our models only increased in width up to a certain size, after which the breast volume increased more in the breast root height and breast fullness.”

To mirror how breast size increases in its size range, KH Intimates has developed its own bespoke underwires for use in all of its bras.

“Increased capacity in our larger sizes is achieved primarily through increased cup capacity and slightly taller underwires, with little increase in width. We have found that the end result are bras that sit snuggly around the breast root offering forward projection and optimal wire and underarm comfort. We are delighted to have created such a unique and comfortable fit for the full bust market," added Payne.





Related posts