Fuller bust brand carves new consumer niche

British brand Tutti Rouge claims it has designed the world’s first non-padded plunge bra with removable cookies available up to a HH cup.

The Jessica bra, launching in August, is adorned with lace, framed by nude ribbon and finished with a red rosebud.

Tutti Rouge creative director Jessica Prebble said: “When developing Tutti Rouge collections, I take a snapshot of people I meet, clothing, fabrics, flowers and so on. I notice that women are now embracing cleavage more than ever, no matter what size their bust, and so I created Jessica.

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“This non-padded plunge bra allows you to turn up the cleavage with Tutti’s cookies and decide the volume.”

Jessica is available in sizes 28-38 D-HH and comes with a matching Brazilian brief.

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