Full speed ahead as world’s biggest lingerie brands target European growth

Some of the world’s leading lingerie brands are focusing their efforts on growing their presence and boosting sales in the UK and continental Europe.

That’s according to our research into the top 10 Business Big Shots piloting some of the most prominent brands and retailers in the intimate apparel sector.

Over the last 14 months, Wacoal Europe has invested heavily in expanding its presence in Germany and France since the appointment of Geoff Embley as CEO in January 2016.

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In doing so, the business has hired Dean Cooper, the former director for Northern Europe at Diesel, as commercial director and opened a new showroom in Paris.

Meanwhile, Victoria’s Secret has ramped up its UK expansion since opening its first store in Britain at Westfield Shopping Centre in Stratford, London in July 2012.

The retailer now has 18 stores dotted around England and Wales, and is currently eyeing opportunities to open its first store in Northern Ireland.

In 2017, Victoria’s Secret will continue its UK expansion with a new store set to open in Brighton.

The lingerie retailer plans to launch the 9,000ft2 store in Churchill’s Square’s Upper Mall in the spring, and it will be one of 30 stores Victoria’s Secret plans to open across the UK.

Vanity Fair Brands Europe (VFB), whose main market is France, is also hoping to transform itself into a benchmark European player.

The lingerie and swimwear group plans to open its first own-brand stores in London, St Tropez and Paris this year, with the aim of growing its business revenue by 50%. Milan, Geneva and Zurich are other key targets for growth.

And UK-based lingerie retailer Lovehoney recently directed its resources towards international markets.

Lovehoney has launched dedicated websites for customers in France and Germany and, in April 2016, received the Queen’s Award for Enterprise for boosting international sales.

To view the complete Business Big Shots category in the 2017 Power List click here




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