Fashion Targets Breast Cancer (FTBC) launched its 15th annual collection in shops yesterday.
The initiative will see 30 percent of sales from the FTBC line, created by the charity campaign and its high street and online partners, go to Breakthrough Breast Cancer.
The collection features products such as a ‘Love’ t-shirt by Topshop, a heart print blouse from River Islan and an Aamaya by Priyanka cocktail ring, alongside offerings from retailers Marks and Spencer, Laura Ashley, Coast and Warehouse.
FTBC has also enlisted the aid of the likes of Cat Deeley, Sadie Frost and Doctor Who’s Karen Gillan, in spreading the charitable word.
The celebrities will take part in a ‘glamourous’ black and white photoshoot for the campaign, which has already raised £11.5 million for Breakthrough Breast Cancer’s research from previous years.
FTBC co-chair Caryn Franklyn talks about what fashion means to her at: www.youtube.com.