Freya have today launched its new campaign 365 days of Deco in Polish.
Freya has revealed the Deco bra performs incredibly well for them in Poland, with its UW Moulded Plunge style outselling all other Freya bras. Since the collection launched in 2009, many of the basic Deco colours such as black and nude have sold well, but in addition it is Freya’s fashion-forward trend led colours such as ocean and red that have also performed well.
Jaroslow Byrski from Freya lingerie said: “Deco is the best Freya bra in Poland. New for AW13 we’ve launched Deco in jade and silver colours and we have received an amazing response from customers. We are so pleased to launch 365 days of Deco in Polish, we know there are so many Polish Deco fans so we can’t wait for them to take part in the campaign and enter the Deco Style Wall.”
Polish Freya fans will now be able to enter the Deco Style Wall. Integrated with Facebook, fans can upload a photo of themselves choosing a Deco bra style that could support their look. Select entrants could then be featured on the Deco 365 style wall, one of the quarterly campaign adverts, win a Deco set, the entire Deco collection or an1000€ shopping spree with a stylist.