The lingerie brand Freya sent "Sexy Santas" – dressed in Freya lingerie and hooded Santa cloaks – to the Selfridges lingerie department on Saturday to introduce customers to its range.
The Santas were also offering bra fitting advice, complimentary bra fittings and extensive advice on the continuity and fashion styles in the range.
The event was the latest in a series of on-the-ground stunts run by the brand to raise customer awareness of the range and to share the importance of correct bra fitting.
Nigel Addison, Eveden UK & Eire Sales Director said: “The store was busy so we were really pleased. There was a real buzz about with everyone Christmas shopping and many women came to see us for lingerie fittings which was great! We hope shoppers enjoyed getting into the Christmas spirit.”