Freya takes over London underground

Lingerie brand Freya is running a series of adverts to promote its SS12 range on London’s Underground network.

Collections Roxanne, Ellie and Tabitha, Freya lingerie are being displayed in Marble Arch, Monument, Oxford Circus, St. James’s Park, South Kensington, Sloane Square, South Wimbledon, Tottenham Court Road, Tower Hill, Victoria and White City stations.

The adverts will run throughout April and offer consumers the chance to win a series of prizes.

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Five lucky fans have the chance to win gig tickets and Freya lingerie, and ten runners up can win a set of lingerie each. The competition will run until May 4.

Freya head of marketing Ann-Marie Manley said: “We received a great response to the Freya advertisements we ran in the underground last year, so we can’t wait to hear consumer feedback about our new SS12 collections.

“Sales of the Roxanne, Ellie and Tabitha ranges are doing well, so we hope the advertisements will give this a boost even further. The adverts are running alongside an advertorial and press campaign.”

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