Freya has revealed the two winners of its Blog Star competition, designed to find ‘fresh’ talent for the brand’s blog, Fitting Talk.
Blogger Katie and personal stylist Nicola beat off competition from around the world to join Freya’s existing blogger panel, including last year’s Blog Star competition Kerry Farrow and top blogger Jo Gifford, and contribute to the brand’s Fitting Talk blog
As well as a year’s supply of Freya lingerie and swimwear goodies, Freya’s Blog Star winners will also receive a digital camera as well as major fashion event tickets so they can report on all the things they love for the Freya blog.
The Blog Star competition was created to test entrants’ creativity, style and trend interpretations, asking fans to choose their favourite new AW12 collection and upload a reflective mood board. The top four entries were then published onto the Freya website where fans were then able to vote on their favourite entries.
Freya head of marketing Ann-Marie Manley said: “Freya fans really raised the bar, this year, and the caliber of Blog Star entrants was fantastic. We had such a positive response from fans and received a number of international entries from the USA and Australia.
“This year we’ve decided to have two Blog Star winners – both Nicola and Katie received the highest number of votes and it was extremely tight between the two. Both bloggers offer something completely different and both share a love for Freya! We really hope our new Blog Star winners will enjoy blogging for Freya and hope fans enjoy reading their posts too.”
In addition, the Freya blog has also been given a new look with fresh imagery and an ‘easier to navigate’ around layout.
Freya’s first Blog Star competition was launched through Facebook, last year. Since launching the Freya blog, Freya has reportedly been overwhelmed by the international readership, with nearly 35,000 page views and 15,000 visits from countries all over the world.