Lingerie and swimwear brand Freya has re-launched its Blog Star competition, in order to search for fresh blogging talent.
The competition went live yesterday on the Freya website.
Blog Star 2 offers bloggers, as well as lingerie and fashion enthusiasts, the chance to join the Freya blog panel and contribute to their blog, named ‘Fitting Talk.’
The competition is designed to test Freya fans’ ‘creativity, style and trend’ interpretations, even asking entrants to upload a mood board.
Freya’s first Blog Star contest, which was launched through Facebook last year, reportedly received an overwhelming number of entries.
Fans selected mummy blogger Kerry Farrow as the 2011 overall winner.
Since launching the Freya blog, Freya has received 35,000 page views and 15,000 visits from countries all over the world.
The brand hopes that its new Blog Star 2 competition will appeal to a wide variety of bloggers that ‘love life, lingerie and fashion,’ and to anyone that is inspired to share their favourite topics for Freya.
Fans have until July 15 to enter Blog Star 2, with Freya announcing the finalists on July 17. Freya’s new Blog Star will be crowned in early August, which will also see the launch of Freya’s updated blog.
As well as a year’s supply of Freya lingerie and swimwear goodies, the Freya Blog Star will also receive a digital camera, as well as major fashion tickets so they can cover the events for the Freya blog.