Eveden lingerie and swimwear brand Freya has launched for the first time a series of digital escalator panels and street posters around London’s Oxford Street.
Freya lingerie can be seen in high definition across digital escalator panels in Oxford Circus Tube Station on 72 screens.
Freya lingerie is also now displayed on street posters outside key stores on Oxford Street. The street posters display QR codes, which people can scan in order to enter a competition to win a year’s supply of lingerie.
Ann-Marie Manley Head of Marketing said: “The Freya lingerie images currently advertised around Oxford Street are extremely striking and will appeal to women everywhere, as well as hopefully inspire them to wear a bra that fits them correctly. With 80 percent of women wearing the wrong bra size, we want women to recognise they need to get fitted professionally and wear the right size. This will improve posture, comfort and take inches off the silhouette.”
Freya lingerie collections Keisha and Magic are currently being displayed, but Freya will continue to change the range of lingerie and swimwear that is exhibited on the street posters and escalators over the next few months.