Freya style scouts are striking out to England’s biggest and hippest cities to discover the best dressed women in the country.
As part of the Deco 365 marketing campaign that aims to promote the brand’s Deco lingerie collection for a full year, the scouts will descend on the coolest spots in Liverpool, Birmingham, London and Manchester to find the nation’s finest fashionistas.
Street style pictures of women will be uploaded to the online Deco style wall and entered into a competition to win lingerie and cash prizes.
The street style hunt will starts on May 2 in Liverpool’s Chavasse Park before traveling to Birmingham’s Bindley Place and Park Street on May 9. It reaches London’s Carnaby Street on May 16 before ending in Machester’s Northern Quarter on May 23.
The Twitterati can follow all the action using #4cities4weeks.