A group of 400 influential female fashion bloggers have admitted, almost unanimously, that they hadn’t been professionally measured for bras in years, and were likely wearing the wrong size underwear.
The group came together for Cybher, a forum for female fashion and parent bloggers, which was sponsored by Freya, and revealed that 99% of them had not been fitted by an expert in the recent past.
Freya was on hand to help in its Bra Fitting Booth, and to showcase its AW12 lingerie, swimwear, loungewear collection.
The company also provided advice on the importance of professional bra fittings and how to maintain good breast health.
Ann-Marie Manley Freya’s head of marketing said: “Taking part in Cybher was fantastic. Many of the attendees, were mums, new mums or avid fashion followers, so they were really interested in the Freya collections and very excited to be offered a professional bra fitting in our Freya Bra Booth.
“We were really able to connect with the bloggers and advise them all about the importance of perfectly fitting lingerie, we hope they all enjoyed the Freya experience,” she added.