Freya gains the X-Factor

Lingerie and swimwear brand Freya has announced that it will be appearing at the X Factor auditions across the country, starting this week.

The brand will show video clips on giant LED screens to all those queuing for the chance to see Louis, Gary Barlow, Kelly Rowland and Tulisa from N-Dubz.

Each video clip will reveal Freya’s collections for SS11 and these will be shown continually throughout the day over the 12 days of auditions.

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Those queuing for the auditions will also have the chance to Win a Year’s supply of Freya lingerie simply by scanning the QR code on the screen or going through to a specific web page to enter.

Ann-Marie Manley, Head of Marketing said: “We have been eagerly awaiting this year’s X-Factor. We are incredibly excited to be appearing at the auditions and hope that the notoriously large crowds and queues of hopeful stars enjoy checking out our lingerie and swimwear collections for SS11.”

This year’s reality show, which has just kicked off, expects record numbers of X Factor auditionees.

Freya is one of the Eveden Group of brands, which also include Fauve, Huit, Fantasie, Elomi, and Goddess. To find information on other brands and collections, visit www.eveden.com, all major department stores or www.leialingerie.com

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