Freya announces the launch of its first blog

Eveden owned lingerie brand Freya has announced that it will be launching its first blog.

After its use of social media such as Facebook as a platform to launch campaigns, Freya is going to extend the initiative by introducing fans to its first blog, which will feature the latest Freya news and lingerie trends as well as fashion gossip.

The Freya blog will be written by exclusive lingerie and fashion experts. Members of the Freya blog panel will be bloggers or blog enthusiasts, with the aim og providing a platform for all fashion and lingerie fans to come together to share advice, style, musings and favorite topics.

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Freya will be choosing a guest blogger, who is a Freya fan, to join the blog panel and contribute. Fans can enter to become the Freya Blog Star on Freya’s Facebook page. The closing date for Facebook entries is April 24. Following this, four Freya entrants will then be chosen to go through to the grand final. This will be held through a vote on Facebook, with Freya’s fans deciding the overall winner.

The Freya Blog Star will receive a year of ‘goodies’, including a digital camera, as well as tickets to major fashion events, on which they will be required to write up ‘all the action’.

Freya’s Blog comes after what has been a busy year for the lingerie brand, after launching the Bra Doctors advice service, as well as the Holy Fit campaign. The Freya blog will go live on May 16.

Eveden head of marketing Ann-Marie Manley said: “Social platforms such as Facebook and Twitter allow us to listen in-depth to our online fans’ views. It also provides us with a great channel to discuss our news with customers. Most recently, we have been delighted with the Freya following on Facebook, so we have developed another mouth piece, the Freya blog. Our exclusive Freya blog panel will have a wealth of inside fashion and lingerie knowledge, which we hope will bring a unique experience for our fans.”

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