Freya Active, the official sports bra supplier to the England netball team, has unveiled plans to “Unite in Red” next month in aid of supporting the squad in its FIAT international test series against South Africa.
To coincide with the event, the brand has introduced its collection of moulded and underwired sports bras and performance tops in a new colour – “hot crimson red".
Freya Active became the official partner to the England netball team in January 2012 and has since been working to increase awareness about the importance of wearing a correctly-fitting sports bra, with a special focus on the younger generation.
The team’s wing attack Sasha Corbin said: ““For me growing up, playing netball was all about the red dress. I am so proud to now wear the iconic red dress as a professional netball player on the court, after all of the hard work and dedication I have put into the game – it feels amazing.”
Freya Active head of marketing Anne-Marie Manley said: “Red is by far one of our best selling sports bra colours, so we’re urging everyone to get their red sportswear on and support England! We’re sure the Unite in red support will continue in the build up to the Commonwealth Games.”
England will play three matches against South Africa in September, with the biggest match on September 25th being played at Wembley stadium.