England Netball’s official partner Freya Active attended the National Schools Netball Tournament on March 17 in a bid to promote the importance of a sports bra to players.
Over 650 players and nearly 200 spectators attended the Basildon Sports Village, one of the country’s leading leisure and sports facilities, in order to take part in the event.
As hundreds of under 19’s and under 16’s from various UK schools competed against one another, Freya Active offered sports bra fittings in a customised Freya Active bra booth – set up to alert players about the benefits of wearing a sports bra and to highlight the importance of proper support.
Players also got to check that they were wearing the correct bra size and were provided with a wealth of sports bra and breast health advice, discussing why a regular bra during sports ‘won’t do’.
Freya Active head of marketing Ann Marie Manley said: “When playing sport, correct sports bra support is so important and are working hard on getting this message across to the younger generation. Taking part in the National Schools Netball Tournament was a fantastic opportunity for us to be a part of, we were able to educate and introduce many young people to sports bras and the benefits of wearing one. With such a high number of schools in attendance from nearly every UK region, we hope the message of wearing a sports bra during exercise will be taken more seriously and be given more consideration in future.”
Earlier this month, sports bra brand Freya Active was awarded the title of ‘Official Sports Bra Supplier’ to the England Netball Squad, who are FastNet World Champions, as well as the Senior National squads and Superleague squads.
As part of the agrrement,Freya Active will be given presence at all England Netball events and feature on the England Netball Squad kit with Freya Active branding, all of which is played live on Sky Sports.
Freya Active will also be involved in a Back To Netball a scheme, promoted by England Netball. Back To Netball provides a gentle introduction to netball for female players over sixteen years of age. With many women having played netball from a young age, Back To Netball encourages those who are no longer playing, to get active again and participate in sport. Back To Netball currently takes place in regions across the UK