Freya Active has been chosen as the sports bra brand of choice by the magazine Zest, as part of its Zest Challenge 2013.
Designed to encourage fitness, the women-only Zest Challenge 2013 offers participants the chance to take on a 5K or 10K run beset with obstacles, including a giant waterslide and balance beams. The event will take place in Berkshire on June 15th and in Derbyshire on the 22nd.
Reps from Freya Active will attend both events to showcase their new AW13 swim and sportswear lines, including the UW moulded sports bra in hot crimson. Ann-Marie Manley, Head of Marketing at Freya Active said: “We’re delighted to be partnered with Zest for the Zest Challenge. Freya Active’s collection of sportswear and sports bras certainly stand out with its great fit and support it offers. We can’t wait to attend the Zest Challenge events, with such a high number of keen fitness and exercise enthusiasts expected.”