French report fights for ban of Lolita lingerie

A new report, commissioned by the French government, calls for the ban of children’s lingerie and toddler beauty pageants after a provocative Vogue cover featuring a 10 year girl sparked outrage around the world.

The new report, called ‘Against hyper-sexualisation, a new fight for equality,’ fights to stop the sale of ‘child-sized’ adult clothing, such as padded bras and high-heeled shoes, and to bring a halt to beauty pageants for under-16s.

The step comes after a cover of Vogue was published in December, 2010, featuring heavily made-up 10 year old Thylane Loubry Blondeau.

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A controversial campaign four months later by loungerie brand Jours Apres Lunes, which targeted four to twelve year olds, sparked further outcry by the international media. 

The author of the report, UMP senator Chantal Jouanno, told Le Figaro.fr: “This phenomenon is a real concern for society… Today, children are forming their identities in a context of declining gender equality and growing stereotypes featured in music videos, toys and reality TV.”

According to the paper, the over-sexualisation of children can create serious psychological harm, which is irreversible in 80 percent of cases and can lead to disorders such as anorexia.

The report was commissioned by Roselyne Bachelot, the French minister for unity and social cohesion. It followed a similar initiative in the UK, last year, when a report titled ‘Letting Children be Children’ was released, which suggested removing sexual imagery from children’s daily lives through targeting advertising and pre-watershed television programming.

Provocative billboards in areas where children gathered were banned and a number of complaints have already been dealt with through the Advertising Standards Agency.

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