French lingerie & legwear market valued at €3.5bn

The French lingerie and legwear market is valued at €3.5billion, according to research carried out by Salon International de la Lingerie.

Speaking at the Paris show on Saturday, Taya de Reynies, the director of lingerie and swimwear for Eurovet, said the market remains stable despite a slight drop in sales of 0.4% compared to 2014.

The fall was mainly driven by a drop in legwear sales due to unseasonably warm weather in the run up to Christmas, she said.

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Lingerie sales alone racked up €2.8 billion, an increase of 1.7% compared to 2014.

French consumers’ average budget for lingerie and legwear for 2015 was €131, compared to €130 in 2014, and the average lingerie budget, excluding legwear, was €101, up from €98.6 in the previous year.

The survey also revealed that it’s young women aged 15 to 24 who spend the most on lingerie and legwear. Their budgets averaged at €188, a 10% increase on 2014.

French store sales accounted for 11.1% of market shares, a 1% decrease compared to 2014.

Speciality retailers and department stores stabilised their market share compared to the previous year.

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