French company to release men’s scented underwear

French company Le Slip Francais is raising money via the crowd-funding site My Major Company to release a line of men’s odour-fighting underwear.

Embedded with micro-capsules of musk and pear perfume, the underwear’s masculine fragrance lasts up to 30 washes, according to French news site The Local.

However, the scent will not be released until the underwear are worn, ensuring the smell will be present during physical activities to combat offensive body odours.

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Le Slip Francais needs to procure €18,000 before they can offer the underwear to the public; briefs are expected to retail for €35, while boxer shorts will cost €40.

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