Fred & Ginger launches exclusive ASOS collection

Lingerie brand Fred & Ginger has announced the launch of an exclusive lingerie collection for ASOS.com.

The two companies already have Britain’s Next Top Model in common, with Fred & Ginger featuring on this year’s show and ASOS acting as sponsor for the series.

The new collection is designed using strong ‘brights’ and seeks to appeal to a wide market. Keeping the ethos of the brand, Fred & Ginger has designed the collection with 50’s glamour in mind and, inspired by the pin-up girl of the era, has produced combination sets in a variety of shapes, which are brought up to date with satins in striking colours.

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The collection seeks to stand out with its use of deep purple’s, rich navy’s and fuchsia pink’s, featuring an ivory lace trim and a lilac bow detailing. It includes halter-neck or balconette bra’s, frilly knickers and thongs.

Fred & Ginger designer Victoria Holt said: "I was delighted to be asked to design a capsule collection for ASOS.com, as one of the leaders in online fashion, it’s the perfect synergy."

She added: "With Fred & Ginger being a high-end brand, that may be too expensive for some, I wanted to appeal to a new consumer base. Designing this collection for ASOS.com has allowed me to do that without compromising my own brand."

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