French women have a reputation for being willing to spend more on their lingerie, but a study by the French Institute of Fashion (IFM) reported that the average annual turnover in the lingerie market went down 2.2% to €2.6 billion, after rising 1.6% in 2011.
However the lingerie market has been resilient during the financial crisis. Between 2007 and 2011, the ready-to-wear apparel market in France dropped by 10%. In comparison, lingerie’s market dropped only 2.3%.
The study, released ahead of Salon International de la Lingerie, found that women of different ages had different budgets, with women aged 25-34 spending the least on average on lingerie and hosiery, at €99.80.
Women aged 15-24 spent the most, an average of €144.80 per year; women of 45-54 spent €113.60; and those of 55-64 spent €108.20.